Fresh productions tasked us with providing branding and set design for the Martini enclosure at the Goodwood Festival of Speed for a social media activation. A large LED screen was installed into an infinity wall that we designed and built combined with vintage studio lights as props to give the look and feel of a film set. Guests were encouraged to sit in the classic Mercedes Benz decorated in the Martini livery as the video behind made it look like they were cruising the streets of Rome. All this was captured on a camera with the aim to then be posted to their personal social media pages.
From the Martini brand guidelines, we designed and installed fully branded walling for the marquee.
Set design & install.
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MARTINI AT GOODWOOD FESTIVAL OF SPEED
Shaken not stirred...
Creating our own 3D CAD designs, we built and installed a completely customised set for the duration of the festival. Surrounding the bar with branded walls and an LED screen to create a lively visual film set experience for festival visitors with guests able to jump into the vintage car as it rolled through Italian streets and sip a martini being able to share their cinematic experience over social media via the purpose-built activation points.
You can view 2 guests enjoying creating the content for their social media page.
Set design & build, branding, props.
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A wider view of the installation. Getting the car onto the stage was no mean feat...
Film lighting, prop lighting, red carpet, branding, set build.
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We created 3D drawings so the client could see how the installation would look.
3D CAD renders
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As highlighted, we can provide 3D renders of production setups for your events should you require them. These can be a great way of helping you visualise a concept as well as communicating and explaining ideas to others you may be working with.
We loved making use of our design and craft skills for this job and blending them with our production knowledge to create this digitally integrated solution. Formula 1 star Felipe Massa also made a guest appearance to the delight of the crowds.
